Success is peanuts
Ezimtoti Marketing Manager - Thulani Ntshangase, MEC for Economic Development - Zweli Mkhize and uThungulu District Municipality Mayor Stan Larkan prepare to sample Ezimtoti's peanut butter
Dalena van Jaarsveld
THEY have done it again - and this is only the launch.
After appearing at numerous agricultural shows, winning the prize as the Best Young Entrepreneurs at the Agricultural Indaba in Richards Bay this year and having survived an accidental fire that destroyed at least a third of their sugarcane crop, the Ezimtoti Agricultural Co-operative at last held their official launch on Tuesday.
And their efforts were not in vain. The function, held on site, was well attended by influential provincial leaders such as the MEC for Economic Development, Zweli Mkhize and uThungulu District Mayor Stan Larkan.
The launch gave the community and delegates from various supporting groups of the co-operative the opportunity to taste their delectable peanut butter, which raised quite a stir as people scrambled for a jar to take home.
Director of KZN Co-operatives at the Department for Economic Development, Simangele Manzi, was positive in her outlook on the co-operative.
'Their prospects are looking good based on passion alone. They don't wait for others, they just do what they need to. Go-getters, that's what they are,' said Manzi.
'This is the way to go. These young entrepreneurs have set a fine example,' said MEC Mkhize, not forgetting to point out, however, that the widespread support that they have received so far will not be enough unless they also get market support.
'It is time for the buyers to come forward.'
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